End-to-end analytics

A section for the director: numbers from the planner, chats and CRM brought into one funnel. Nothing is estimated “by eye”: where there's no data, there's a dash.

Funnel

• Impressions and interest — by posts for the period, by the same rule as in the planner analytics (impressions = the maximum of impressions and views, sub-posts aren't counted).
• Networking — people who wrote in comments; leads — those who wrote in DMs or to the bot.
• Qualified, in progress, won — from CRM cumulatively: “in progress” includes everyone who went further. Lost are shown separately.
• Partner traffic: leads that came through bridges (not from our posts) are added one each to impressions, interest and networking — otherwise the funnel “thins” from the bottom up.

Filters

Period 7/30/90 days and tags — topic, audience, product. The filter cuts both posts and CRM cards: a card has the same tags, inherited from the post the person wrote under.

People by function

• Marketing · SMM — who published how much, impressions and engagement.
• Sales · Chats — replies, conversations, closed, median reply time, how many are waiting right now.
• AI agents — conversations and replies of each agent, average reply time.
• Influencer · personal blog — LinkedIn posts and impressions from the same planner data.